The M.A.D.1S by Maximilian Büsser marks a significant evolution in the M.A.D. Editions series, blending innovative design with Swiss craftsmanship. This new model is a testament to the brand’s commitment to creating timepieces that are both mechanically intriguing and accessible to a wider audience. Below, we delve into the key features and specifications of the M.A.D.1S, crafted with watch collectors and enthusiasts in mind.
Design and Mechanics
The M.A.D.1S is distinguished by its slimmer profile, achieved through the introduction of a single-cylinder display and a new Swiss-made movement. The case measures 15 mm in height, making it 20% thinner than its predecessors, which enhances the watch’s overall elegance and wearability. This reduction in thickness is primarily due to the single-cylinder display, which simplifies the design by combining hour and minute indicators in one mechanism, a departure from the dual-cylinder system seen in earlier models.
At the heart of the M.A.D.1S is the La Joux-Perret G101 automatic movement, marking the first time a Swiss movement powers a M.A.D. Edition. This movement operates at a frequency of 28,000 bph (4 Hz) and offers a power reserve of 68 hours. The movement features an inverted design, placing the winding rotor on top and the time display on the side, which not only adds to the visual appeal but also underscores the technical ingenuity behind the watch.
Craftsmanship and Materials
The M.A.D.1S’s case is crafted from 316L stainless steel, known for its durability and resistance to corrosion. The watch is equipped with a sapphire crystal on the top, complemented by mineral glass treated with an anti-reflective coating on both faces, ensuring clarity and protection against scratches. The case measures 42 mm in diameter and is water-resistant up to 30 meters (3 ATM), making it suitable for everyday wear.
The watch is paired with a black calfskin leather strap featuring blue stitching, offering both comfort and a touch of contrast. The strap is secured with a folding buckle made of stainless steel, ensuring a snug fit on the wrist.
Raffle System and Availability
In a bid to ensure fairness and accessibility, M.A.D. Editions has introduced a new raffle system for the M.A.D.1S. Participants who entered previous raffles but did not win will have an increased chance of success this time around. Additionally, the raffle process now includes a pre-authorization on the participant’s payment card, designed to deter multiple entries and prevent speculative resales.
Participants will go through the full checkout process as if purchasing the watch, with their bank temporarily reserving the funds until the raffle concludes. Winners will be charged, and their watches will be delivered between September 2024 and April 2025. For those who do not win, the pre-authorization will be canceled, and no funds will be deducted.
Conclusion
The M.A.D.1S by Maximilian Büsser represents a refined and innovative addition to the M.A.D. Editions lineup. With its Swiss-made movement, streamlined design, and a new, fairer raffle system, the M.A.D.1S continues the brand’s tradition of merging creativity with accessibility. For more detailed information or to participate in the raffle, visit the official M.A.D. Editions website.
