Casa Panerai inaugurated its presence in Milan’s esteemed Montenapoleone district on the 9th of November, marking a significant expansion from its previous 120 square meters to a spacious 220 square meters. The new establishment encapsulates the quintessential elements of the Maison, combining watchmaking excellence with an unmistakable Italian spirit.
Upon arrival, guests are welcomed into a dedicated area designed for swift services such as strap changes or product information. The boutique’s focal point is a cutting-edge digital wall, offering an immersive exploration of the Panerai universe, showcasing products, the manufacturing process, and unique brand experiences.
The second floor introduces the Salotto Milanese, embodying Italian charm and Milanese sophistication. The Bar Italiano, nestled within this space, provides a relaxed ambiance for guests to enjoy coffee or partake in a quintessential Milanese aperitif.
Remaining true to its roots, Panerai has crafted a heritage area where enthusiasts can delve into the brand’s rich history, featuring historical timepieces and a timeline recounting Panerai’s pivotal milestones. The high-end section caters to those eager to explore Panerai’s complications and movements, offering a glimpse into the brand’s exceptional craftsmanship and innovative spirit.
For collectors, a carefully curated Collector Corner proudly displays rare vintage pieces, serving as a gathering point for diverse Panerai communities. Additionally, an exclusive VIP area ensures a secluded setting for top clients to engage in a ‘touch and feel’ session, guaranteeing privacy and an uninterrupted Panerai experience.
To commemorate the opening, Panerai unveiled a special edition timepiece, the PAM02319 Luminor Marina Milan Edition – limited to 319 pieces, a nod to the address of this newly expanded space.
For more information, please visit Panerai.com.