Swatch Group has recently completed the acquisition of a prestigious property situated on one of London’s most opulent streets. The building, located at 171 New Bond Street, has served as the home to a salon for the Group’s esteemed luxury brand, Harry Winston, since 2006. This transaction amounts to approximately CHF 90 million in value. The historic building, originally constructed in 1856, boasts a total area of 562 square meters spread across five floors.
Earlier this year, in the first half of the year, the Group had already secured a prime property spanning 1347 square meters at 32 to 33 Old Bond Street, with an investment of around CHF 120 million, in addition to acquiring a store on the renowned Champs-Élysées in Paris.
Harry Winston, renowned as the “king of diamonds,” celebrated the grand reopening of its flagship London salon in 2016 following an extensive nine-month renovation. The Salon at 171 New Bond Street showcases an exquisite array of Harry Winston’s finest collections of fine jewelry and timepieces, featuring some of the world’s most extraordinary and rare diamonds and precious stones available today.