Swatch NEON Collection Returns with Vibrant New Designs
Swatch is bringing back the NEON Collection with a bold new twist on its iconic designs. This release features six fresh and fun watches that channel the liberating provocation of the ‘80s and ‘90s. With a variety of sizes, models, and vivid neon colors, the collection builds on the success of the 2023 NEON Collection, offering a burst of feel-good energy to complement any style.
Inspired by original Swatch designs, these new watches are set to captivate a new generation of fashion-forward customers who seek joy, playfulness, and the timeless essence of Swatch’s iconic vibes.
Each timepiece in the collection boasts strong graphical elements, perfect for reliving great memories or simply embracing the Swatch NEON energy.
SWATCH NEON PINK PODIUM and SWATCH NEON PINK PODIUM PAY!
Inspired by the 1990 PINK PODIUM, the Swatch GENT model is designed for smaller wrists without sacrificing style. It features a bright pink strap, purple and yellow dial details, and an invitation to start your day with flair. Also available as a SwatchPAY!, the NEON PINK PODIUM PAY! ensures secure payments with a simple flick of the wrist, making it an ideal companion for dynamic days and lively nights out.
SWATCH NEON RIDER
At 41 mm, the SWATCH NEON RIDER is sleek enough to fit under any cuff but stands out with its vibrant color scheme of black, green, and orange. Inspired by the 1989 NEO RIDER, this watch is perfect for anyone who means business when it comes to fun. Its eye-popping colors and playful look make it a standout piece for every occasion.
SWATCH NEON HOT RACER
Taking cues from the 1989 HOT RACER, the SWATCH NEON HOT RACER elevates vibrancy with a super slim SKIN CLASSIC case. This minimalist yet bold watch allows for maximum freedom, immersing wearers in a sea of acid brights. The combination of throwback graphics and nearly weightless design makes this watch a perfect contrast that makes total sense.
SWATCH NEON FLASH ARROW and SWATCH NEON WAVE
Precision and vibrancy come together in the SWATCH NEON FLASH ARROW and SWATCH NEON WAVE. These CHRONO models, inspired by original chronographs from 1991, feature bright pink and turquoise straps, color-segmented dials, and multi-colored pushers. Combining stopwatch functionality with Swatch’s playful style, these watches offer double the fun.
SWATCH NEON JELLY and SWATCH NEON JELLY PAY!
Inspired by the 1993 JELLY STAG, the SWATCH NEON JELLY and SWATCH NEON JELLY PAY! watches boast a transparent case and strap, silver dial, and colorful ring details. These bold and stylish watches also come in a SwatchPAY! version, perfect for kicking off any party when you’re out with friends.
With the new Swatch NEON Collection, you can channel maximum ‘80s and ‘90s style vibes, bringing back the best of the past in a look that’s totally contemporary. The boldest NEON Collection yet ensures you can be the brightest version of yourself with authentic Swatch style.
The Swatch NEON Collection will be available in Swatch stores and on swatch.com starting May 2, 2024. Which new heritage-inspired design will you choose?