Snowboard star Kaishu Hirano joins Swatch Proteam

Japanese snowboarding sensation Kaishu Hirano is set to make waves as the newest addition to the Swatch Proteam roster. At just 21 years old, Kaishu has already left an indelible mark on the snowboarding world, showcasing his unmatched talent and boundless energy on the slopes.

Hailing from Murakami City in Japan, Kaishu’s journey into action sports began with skating and surfing before he found his true passion in snowboarding. His meteoric rise in the park and pipe scene has been nothing short of remarkable, culminating in his awe-inspiring feat of setting the Half Pipe World Record for the highest jump (24.4 ft/7.4 m) at the Beijing Winter Olympics in 2022.

Kaishu’s fearless riding style and distinctive personal flair have captivated fans worldwide, earning him accolades and admiration both on and off the snow. His recent podium finish at the X Games in Colorado, securing a remarkable 3rd place, further solidifies his status as a formidable contender in competitive snowboarding.

Beyond his athletic pursuits, Kaishu embodies the spirit of adventure, indulging in his love for snowboarding, surfing, and skating—the ‘three Ss’ that fuel his passion for adrenaline-fueled thrills.

Joining the esteemed ranks of the Swatch Proteam presents an exciting new chapter for Kaishu, providing him with an opportunity to connect with fellow athletes and immerse himself in a supportive community known for its camaraderie. With an eye for style and individuality, Kaishu has already chosen his favorite timepiece from Swatch’s IRONY Chronograph range—the gold-colored 43mm IN THE BLACK model—a reflection of his personality and what time signifies to him.

Kaishu’s journey as a Swatch Proteam athlete kicks off at the prestigious Swatch Nines Snow event in Schilthorn, Switzerland, in April 2024. Anticipating the unique challenges and creative opportunities that await him on the course, Kaishu is eager to push his limits and showcase his trademark style while staying true to the essence of snowboarding.

Swatch is thrilled to welcome Kaishu Hirano to the Proteam family, and looks forward to supporting him as he continues to push the boundaries of his sport and inspire a new generation of snowboarding enthusiasts.

For more information, please visit Swatch.com.