Swatch and The Simpsons celebrate Independence Day

Lady Liberty Gets a Simpsons-Style Makeover with New Swatch Watch

In celebration of July 4 and Independence Day, Swatch is thrilled to introduce a joyous new model in The Simpsons Collection: LITTLE LADY LIBERTY.

Perfect for all your Independence Day festivities, whether you’re at the beach, enjoying a barbecue, or spending time with family and friends, this watch is inspired by one of America’s most iconic monuments.

Featuring Baby Maggie Simpson, LITTLE LADY LIBERTY captures her in a famously independent pose, complete with her teddy bear, pacifier, and an ice cream cone torch. The watch boasts a vibrant red, white, and blue color scheme and a star-spangled strap, ensuring it stays securely on your wrist throughout all the celebrations.

This 34 mm GENT model is a Swatch classic, designed to fit every wrist, making it a versatile accessory for all family members. The enduring charm of The Simpsons, reflected in Maggie’s image, ensures that this watch is a delightful accessory year-round, regardless of the occasion.

LITTLE LADY LIBERTY will be available in Swatch stores worldwide and on swatch.com starting June 6.

With this release, The Simpsons Collection now features every member of America’s favorite family in starring roles on the dial. With more exciting additions on the way, now is the perfect time to complete your collection!