In a tribute to the iconic 1984 Swatch World Breakdance Championship, Swatch introduces the “BREAK FREE” collection, a collaboration with four distinct artists, each bringing their unique style to the world of horology. Through designs that celebrate movement, community, and creative freedom, Swatch merges the vibrant energy of street culture with wearable art.
“Freeze Time” by Grotesk – New Gent, 41mm
Swiss artist Kimou Meyer, known as Grotesk, channels the dynamic pulse of breakdancing in “Freeze Time.” The 41mm New Gent model draws inspiration from the vibrant colors and expressive energy of the 1984 championship’s poster by artist Keith Haring. The watch features a bold black-and-white dial contrasted by dynamic, multi-colored hands that create a sense of motion, capturing the freeze-frame moments that define breakdancing. The biosourced black case and transparent bracelet create a striking frame, making this timepiece an artistic nod to the lively spirit of street dance.
- Model: New Gent, 41mm
- Materials: Biosourced black case, sapphire crystal
- Dial: Black and white with colorful accents
- Water Resistance: 3 bar
“B-Bot” by Bao Ho – Gent, 34mm
Hong Kong-based artist Bao Ho brings her playful character, “B-Bot,” to life on the Gent model, a compact 34mm watch brimming with personality. Known for her intricate illustrations, Ho’s design features beatboxes, birds, and elements that reflect the rhythm of the streets. The matte finish of the black case complements the energetic, colorful details on the dial, embodying a sense of fun and movement. The biosourced case paired with an acrylic crystal ensures durability while celebrating artistry.
- Model: Gent, 34mm
- Materials: Biosourced case, acrylic crystal
- Dial: Vibrant colors on a matte background
- Water Resistance: 3 bar
“Unity Always” by Thandiwe Muriu – New Gent, 41mm
Kenyan photographer and artist Thandiwe Muriu infuses “Unity Always” with motifs inspired by African culture, celebrating the universal language of dance and connection. The New Gent model, at 41mm, features a geometric pattern that symbolizes unity, with hands styled to represent joined hands. Muriu’s design reflects a blend of minimalist aesthetics and cultural pride, embodying her message of togetherness. The timepiece is built from biosourced materials and features a textured case for an added layer of visual interest.
- Model: New Gent, 41mm
- Materials: Biosourced case, textured finish
- Water Resistance: 3 bar
“Hattie’s Heart” by Hattie Stewart – Big Bold, 47mm
British pop artist Hattie Stewart makes a bold statement with “Hattie’s Heart,” an oversized 47mm Big Bold watch that embraces the playful power of love. Featuring Stewart’s signature “doodle-bombing” style, this timepiece is emblazoned with a vivid red and pink heart motif across the dial, symbolizing warmth and inclusivity. With “Love Endures” engraved on the hands, this piece is an homage to connection and kindness. The black silicone strap and large dial make this model both a functional and fashionable choice.
- Model: Big Bold, 47mm
- Materials: Biosourced case, acrylic crystal
- Strap: Black silicone with durable finishing
- Water Resistance: 3 bar
The BREAK FREE Collection: A Fusion of Art, Style, and Performance
Each watch in the BREAK FREE collection is designed with biosourced materials, underscoring Swatch’s commitment to sustainability. The Swiss-made automatic movement ensures precision, while the scratch-resistant sapphire and acrylic crystals provide durability. With water resistance up to 3 bar, these watches blend style with function, inviting wearers to carry a piece of cultural legacy on their wrists.
This vibrant collection is available worldwide starting November 12. For more information, visit Swatch.com.
