Swatch Returns as Title Sponsor for the 2024 Battle of Hastings: A Major Event in BMX Culture

The highly anticipated Swatch Battle of Hastings is set to return from 5 to 8 September 2024, once again uniting some of the biggest names in BMX at Source Park, UK. Known as one of the world’s premier BMX events, this competition will showcase the thrilling artistry and skills of riders in BMX Park culture. As the title sponsor, Swatch continues its commitment to supporting BMX, offering fans and collectors a unique experience at this exciting event.

Event Overview

The Swatch Battle of Hastings 2024 will feature a weekend of intense competition where team captains select three riders to form their squads. Teams will compete across various events, including the Beach Rail Jam, the Swatch High Air contest, and the Best Trick session, all leading up to the finals on Sunday, where the top five teams will vie for the championship title.

This year’s competition promises to push the boundaries of BMX performance, with riders looking to impress both the judges and the crowd with their daring tricks. Additionally, the revamped course at Source Park—the world’s largest underground BMX bike park—adds a new layer of excitement as riders adapt to its fresh design for the first time in a decade.

Notable Attendees

Returning team captains, including last year’s overall winners, will lead the charge alongside BMX superstar and Swatch Proteam athlete Matthias Dandois. This marks the first time a flatlander has been named as a team captain, adding a unique dynamic to the competition.

Moreover, fans will have the chance to meet and greet the Swatch Proteam athletes during special sessions, offering an opportunity to interact with some of the most prominent figures in BMX.

New Releases and Celebrity Presence

Swatch will also debut its new Swatch PROTEAM Collection, which includes the G-TURN, a timepiece created in collaboration with Matthias Dandois. This release underscores the brand’s deep connection to the BMX world, as well as its ongoing innovation in design and technology. Fans in attendance and online will have the opportunity to purchase the collection during the event.

The event will also feature a Swatch party, providing additional entertainment and a vibrant atmosphere for BMX enthusiasts and collectors alike.

Global Reach and Live Streaming

For those unable to attend in person, Swatch has ensured that fans worldwide won’t miss out on the action. The entire event will be live-streamed, making it accessible to BMX enthusiasts and Swatch collectors no matter where they are.

With Swatch’s involvement, the 2024 Battle of Hastings is shaping up to be another milestone in the BMX world. For more information, visit the official Swatch website.

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