Swatch has launched its latest creation, the Up in Smoke (reference SO27M100), a timepiece that embodies a carefree attitude with its bold design and innovative use of materials. Part of the brand’s Big Bold collection, this new model features a 47mm case made from Swatch’s revolutionary Bioceramic material, which combines bio-sourced plastics and ceramic. The Up in Smoke sports a distinctive chilled green hue and features smoke clouds on the dial, adding a unique visual effect designed for those with bold personalities and a relaxed, easy-going vibe.
Innovative Design with a Bold Personality
Swatch continues to push the boundaries of watch design, and the Up in Smoke is no exception. The smoke clouds on the dial give the watch a laid-back aesthetic, while the green tones make it stand out. Its oversized 47mm case size offers a commanding wrist presence, designed for those who appreciate big, statement-making timepieces.
The use of Bioceramic in the case construction further exemplifies Swatch’s commitment to innovative, sustainable materials. The combination of ceramic and bio-sourced plastic results in a material that is not only durable but also lightweight, making it comfortable for everyday wear.
A Watch for Big, Bold Personalities
As part of the Big Bold line, the Up in Smoke is designed to make an impression. Its large case, coupled with the smoky visual effects on the dial, captures the essence of a laid-back, relaxed lifestyle. Whether you’re lounging or out with friends, this watch invites you to sit back, relax, and enjoy the moment.
Availability and Pricing
The Up in Smoke launches worldwide on September 24, 2024, and will be available both in stores and online at Swatch’s official website. Priced at $150, this watch offers a bold design and sustainable innovation at an accessible price point, perfect for Swatch collectors and those looking for a unique, stylish timepiece.
For more information or to explore the watch further, visit Swatch’s official website.
