To celebrate the Year of the Snake and specifically the Wood Snake in 2024, Swatch introduces two vibrant timepieces designed to reflect the themes of personal growth, adaptability, and transformation. The Year of the Snake Collection combines bold aesthetics with symbolic design, offering unique pieces to mark the lunar new year with style and meaning.
Blue and Golden Lithe Dancer: A Bold Celebration of Confidence
The Blue and Golden Lithe Dancer is part of Swatch’s iconic Big Bold Biosourced series, featuring an oversized case and a striking dark blue background adorned with a golden snake motif. The snake, winding gracefully across the dial, symbolizes fluidity and transformation, much like the brushstrokes of a calligraphy master or a dancer gliding across the stage. This timepiece encourages wearers to step confidently into life’s spotlight, embracing the unexpected with boldness and style.
Golden Red Bamboo: Elegance Meets Adaptability
The Golden Red Bamboo, crafted as part of the sleek Skin Irony line, pairs a gold-colored ultra-thin case with a soft textile strap featuring a detailed bamboo and snake design. The watch embodies the flexibility and strength of bamboo, a symbol of resilience and growth. Lightweight and versatile, it transitions effortlessly from casual to formal, acting as a reminder of the power of adaptability in the journey of personal transformation.
Thoughtful Packaging and Availability
Both watches in the Year of the Snake Collection come presented in special packaging that mirrors their unique designs and color palettes. This makes them not only stylish accessories but also meaningful gifts. As with all Swatch watches, they are Swiss-made, water-resistant, and built to inspire wearers to seize every moment.
The Year of the Snake Collection will be available in Swatch stores worldwide and online at swatch.com starting December 5, 2024.
About Swatch
Since 1983, Swatch has redefined the watch industry with its innovative designs and vibrant spirit. Known for reflecting the zeitgeist, Swatch continues to surprise with regular model updates and special collections. From supporting action sports to fostering art through the Swatch Art Peace Hotel in Shanghai, the brand embodies creativity and positivity, making it one of the most sought-after names in the watch world.
For more information, visit Swatch’s official website.
