Swatch Launches Innovative Bioceramic MoonSwatch MISSION TO THE MOONPHASE
Biel, March 2024 – Swatch, in collaboration with OMEGA, announces the successful landing of its latest marvel, the Bioceramic MoonSwatch MISSION TO THE MOONPHASE. Aptly named “Full Moon” and clad entirely in white to honor the celestial event, this new addition to the iconic collection marks a significant milestone in watchmaking history.
Following the trailblazing OMEGA X SWATCH collaboration, which took the world by storm two years ago, the Bioceramic MoonSwatch MISSION TO THE MOONPHASE emerges as a non-limited edition timepiece, joining the ranks of its acclaimed predecessors. Boasting the hallmark chronograph function synonymous with the collection, this model introduces a captivating moon phase complication, a first-of-its-kind fusion in Swatch’s history.
In a nod to OMEGA’s legacy, the MoonSwatch features Snoopy, NASA’s beloved mascot, adorning the moon phase disc at 2 o’clock. The subdial reveals a hidden quote from Snoopy’s comic strip, illuminated under UV light, paying homage to the iconic character’s connection to space exploration. OMEGA’s historic association with NASA, highlighted by the Silver Snoopy Award received in 1970, further underscores the significance of this collaboration.
Drawing inspiration from the legendary Speedmaster Moonwatch, the Bioceramic MoonSwatch MISSION TO THE MOONPHASE echoes its predecessor’s distinctive design elements, including the asymmetrical case, tachymeter-scaled bezel, and signature subdials. The mission statement is etched on the caseback, while OMEGA X SWATCH logos adorn the dial and crown, reaffirming the partnership’s spirit of innovation.
The MoonSwatch’s battery cover showcases a moon motif inspired by Snoopy’s adventures, adding a whimsical touch to its space-ready aesthetics. Complemented by a VELCRO© strap designed for astronauts, the timepiece exudes an aura of cosmic elegance.
Crafted from Swatch’s patented Bioceramic, a blend of ceramic and biosourced materials, the MoonSwatch collection democratizes access to OMEGA’s legendary Moonwatch, epitomizing Swatch’s commitment to innovation and accessibility. Available exclusively in select Swatch stores starting March 26, each customer can purchase only one watch per day per store, maintaining the exclusivity of this coveted collection.
The Bioceramic MoonSwatch MISSION TO THE MOONPHASE embodies Swatch’s passion for pushing boundaries and celebrating life’s extraordinary moments. As a beacon of style and innovation, it stands as a testament to the enduring allure of space exploration and human ingenuity.
For more information, visit Swatch’s official website or authorized Swatch retailers.