Swatch is thrilled to unveil a remarkable collaboration that intertwines a dazzling art installation with a sought-after limited-edition timepiece: VICK BRONZE BY VERDY. This extraordinary project marks the fusion of talents between the esteemed contemporary Japanese graphic artist and the iconic watch brand, resulting in an art piece and collector’s item that pay homage to VERDY’s beloved character, Vick.
Introducing VICK:
VICK is a character embodying the unique qualities of both a panda and a rabbit. Inspired by the positivity of pandas and the longevity symbolized by rabbits, Vick exudes a cheerful demeanor and a zest for life. His love for punk music birthed his distinctive Anarchy logo displayed proudly on his stomach. While traditionally depicted in black and white, Vick makes his debut in a vibrant new color palette at this year’s Biennale Arte.
VERDY’s signature character adorns the dial and strap of the bronze-toned watch, mirroring a grand art installation commissioned by Swatch for Biennale Arte 2024. Through both the timepiece and the artwork, Vick’s spirited attitude serves as a reminder to embrace playfulness, even in the most adult of settings.
The GENT model watch, sized at 34 mm, effortlessly combines elegance with versatility, ensuring a perfect fit for all wrists. Encased in luxurious black and gold packaging featuring Vick, this Swatch Art Special is destined to become a cherished item among true VERDY enthusiasts. Adding to its allure, a ‘secret’ feature reveals Vick’s tongue changing colors daily in a captivating cycle of orange, red, pink, and yellow.
VICK for Swatch: A Celebration of Life and Art:
As the main partner of Biennale Arte 2024 in Venice, Swatch continues its tradition of innovation by showcasing VERDY’s imaginative vision at the heart of Giardini.
Visitors to Giardini during Biennale Arte 2024 will encounter a striking 4-meter bronze figure of Vick, exuding the same playful, welcoming spirit and distinctive hue as depicted on the watch. This monumental artwork, commissioned by Swatch, epitomizes the larger-than-life projects synonymous with Swatch presentations at Biennale Arte. The collaboration promises to ignite conversations and captivate art enthusiasts and Swatch aficionados alike.
VICK BRONZE BY VERDY, both in its watch form and as a monumental artwork, encourages audiences to embrace their rebellious side in a manner reflective of Swatch’s spirited ethos and VERDY’s infectious positivity.
Swatch remains dedicated to democratizing art and infusing masterpieces into everyday life. This unique collaboration embodies Swatch’s commitment to creativity, joy, and positive provocation.
VERDY’s artistic endeavors demonstrate the integration of graphic art into esteemed exhibitions such as Biennale Arte 2024, inspiring a new wave of artists and enthusiasts while evoking a sense of youthful wonder in all.
About VERDY:
VERDY stands as one of Japan’s most celebrated artists, renowned for iconic projects like Girls Don’t Cry, Wasted Youth, and his endearing characters Vick and Visty. Hailing from Osaka and currently based in Tokyo, VERDY has left an indelible mark on industries ranging from film and sports to streetwear and luxury fashion, collaborating with leading names worldwide.