Swatch Unveils Personalized Swatch X You Lunar Zodiac Collection
Swatch believes in the importance of self-expression and individuality, which is why the brand introduces its latest innovation: the customizable Swatch X You watches.
The new Swatch X You Lunar Zodiac Collection showcases the unique artwork of former Swatch Art Peace Hotel artist-in-residence, Feng Bin. His captivating designs illustrate scenes inspired by the folklore of each Lunar Zodiac animal, offering a modern interpretation of these timeless tales.
To personalize your watch, simply select the animal corresponding to your birth year and choose the background color or combination that resonates with your style and personality.
Navigate to the ‘Customize’ tab on Swatch.com and utilize the Swatch X You configurator to zoom in, out, and rotate through various background colors, allowing you to craft your ideal timepiece.
Further customize your watch by selecting the color of the mechanism, design of the indexes, and even add an optional personalized message on the case back.
In just a few effortless steps, you’ll have a watch that seamlessly merges traditional techniques, vibrant colors, and iconic narratives into a contemporary accessory that truly reflects your authentic self.
The Swatch X You Lunar Zodiac Collection is now available on Swatch.com starting from March 7th.