Swatch encourages the constant celebration of individuality, urging everyone to express their distinctiveness and reveal the depths that make them special. This philosophy is embodied in the Swatch X You Zodiac Collection, a unique opportunity for wearers to articulate their personality and preferences.
Each Swatch X You design assures exclusivity and personalization, but the Zodiac Collection takes it a step further. Allocated to each zodiac sign, these watches prompt a deeper exploration beyond appearances. Symbols on the straps delve into the profound aspects of each star sign, ranging from gemstones and constellations to spirit animals and ruling planets, enabling wearers to authentically express themselves.
The background designs, representing air, fire, earth, and water, ensure that wearers feel truly aligned with their element. Using the Swatch X You configurator on Swatch.com, individuals born under earth and water signs can manipulate the blue and purple bubble design to create their ideal watch, while those under air and fire signs can do the same with the red and orange background design.
The customization extends to final details, including the color of the mechanism, design of the indexes, and the option to add a personalized message on the case back. The Swatch X You Zodiac Collection empowers individuals to craft and own a one-of-a-kind piece that reflects both their star sign and authentic self.
For those who prefer ready-to-wear designs, there is a pre-configured option for each Zodiac sign. Whether your sign speaks volumes or hides subtleties, this collection allows you to broadcast that there is more to you than meets the eye, embracing a guarantee of uniqueness and individuality.
The Swatch X You Zodiac Collection is now available on swatch.com and selected Swatch stores starting November 30.
For more information, please visit Swatch.com.