Swatch takes great pride in unveiling an exuberant selection of watches in celebration of the Year of the Dragon. Inspired by the vivid neon hues found in Asian city streetlights and signs, this collection encapsulates the dragon’s essence—power, strength, and good fortune—across five distinctive models.
Swatch Lunar New Year
Five dynamic timepieces infuse a distinctive Swatch touch into the festivities.
Individuals born under the dragon sign are renowned for their charisma, intelligence, and confidence. Swatch asserts that the spirit of a dragon resides in everyone, and this sentiment fuels the creation of this new collection. Whether searching for an ideal gift or a stylish accessory for celebrations, there’s a Swatch to complement every taste and express one’s inner dragon. With a plethora of models to choose from, the temptation to collect them all is undeniable!
The festivities kick off on February 10, and the complete Year of the Dragon Collection will be available at Swatch stores worldwide and on swatch.com starting December 27, 2023.
Swatch Lunar New Year DRAGON IN CLOUD
The BIG BOLD collection draws inspiration from bold ideas, providing the perfect canvas for individuals with a bold personality to showcase their roarsomeness! Constructed with biosourced materials for the case and glass, this BIG BOLD, with its dragon head in the clouds, triumphs in both style and substance. The color palette signifies purity and virtuosity, making it a statement piece of grand proportions.
Swatch Lunar New Year DRAGON IN WIND PAY!
A Swatch classic representing timeless style, the NEW GENT is slender enough to slip under a cuff yet substantial enough to catch the eye. Ideal for any party, its black case and strap make the fiery dragon graphic pop. The biosourced glass and case, along with SwatchPAY! technology, transform this watch into a stylish means of secure payments.
Swatch Lunar New Year DRAGON IN WAVES
The 34 mm GENT case in deep blue caters to smaller wrists without compromising on style. A mesmerizing dragon, depicted in bright blue, red, and green graphics, cradles a golden ball in its claw. Biosourced materials shape the glass and case, with the color scheme embodying peace and harmony.
Swatch Lunar New Year DRAGON IN MOTION
Vibrant red, symbolizing prosperity and good fortune, harmonizes with the gold-colored elements of the IRONY CHRONO case, crown, and chronograph pushers. A fusion of cool stainless steel in a warm color creates the ultimate blend of classic style with a contemporary and celebratory twist.
Swatch Lunar New Year DRAGON IN GOLD
The sleek SKIN IRONY radiates in gold tones, embodying prosperity, wisdom, and new beginnings. A subtle dragon print in red and green graces the entire watch, complemented by luminous hands that glow in the dark. Its minimalist style contrasts with the maximalist color scheme, offering the freedom to amplify one’s inner dragon.
The Year of the Dragon Collection is elegantly presented in cube-shaped packaging, echoing the colors and dragon motifs of the watches. It serves as the perfect gift or party accessory, broadcasting the message that there is indeed a dragon within each of us.
For more information, please visit Swatch.com.
