Swatch Takes Center Stage as Title Sponsor for Three Unique Sports Events in 2024
Swatch, a powerhouse in the world of sports sponsorships, is set to headline three of the most thrilling and unconventional events in 2024. Emphasizing creativity and providing athletes with the freedom, time, and space to push boundaries, Swatch Nines stands out as an action sports series with a distinct approach.
Building on its title sponsorship of Swatch Nines Snow and Swatch Nines MTB in 2023, Swatch is expanding its involvement by introducing a groundbreaking event – Swatch Nines Surf. Not only is it the inaugural Nines surf event, but it also marks the first time a Nines event is held in the United States. This venture signifies Swatch’s return to surf events, creating anticipation for a thrilling experience in the water.
Swatch Nines has consistently attracted top-tier athletes eager to leverage the unique atmosphere for experimentation and pushing the limits. With no traditional stakes like medals, podiums, or world ranking points, Swatch Nines events serve as the ultimate playground for winter sports, MTB, and now, surfing. Swatch’s role as the title sponsor makes these events possible, fostering an environment where athletes can freely explore their potential.
Swatch Nines Snow kicks off in the picturesque Swiss Alps this April, bringing back the iconic setup last seen in 2016. Set against the stunning backdrop of the Eiger, Mönch, and Jungfrau, the event will feature 50 ski and snowboard athletes delivering jaw-dropping action and gravity-defying maneuvers.
In September, Swatch Nines MTB heads to the Austrian Alps in Sölden, offering an innovative course design and attracting an international lineup of riders. The event aims to drive progression in mountain biking, captivating new fans and inspiring the next generation of riders.
Completing the trio, Swatch Nines Surf takes on the challenge at Waco Surf in Texas, introducing an innovative format curated for creativity. Developed in collaboration with Swatch Proteam athlete and surf legend Coco Ho, the event promises a thrilling playground that will also incorporate skateboarding.
Each Swatch Nines event boasts epic, challenging, and exhilarating courses, where freedom, artistry, and camaraderie converge, promising unforgettable moments and extraordinary experiences. As Swatch reaffirms its commitment to sports, the anticipation builds for the upcoming Swatch Nines series in 2024.
For more information, please visit Swatch.com.