In a thrilling collaboration between 15-year-old skateboarding prodigy Sky Brown and luxury watch brand TAG Heuer, spectators were treated to an electrifying showcase of high-performance skateboarding on a specially designed floating half-pipe along the River Thames.
Against the majestic backdrop of Tower Bridge, TAG Heuer’s Brand Ambassador wowed onlookers with her exceptional skateboarding skills, delivering a mesmerizing performance unlike any other. Among her repertoire of tricks was the iconic Japan Air, executed flawlessly as she soared above the custom-built half-pipe.
The innovative structure, standing over four meters tall, was ingeniously positioned between two London double-decker buses, creating a unique spectacle as it traversed down the River Thames on a floating barge. Sky, a prominent figure in the skateboarding community, enthralled the audience with her remarkable maneuvers, embodying the precision and artistry synonymous with the Swiss watchmaker.
Completing the daring stunt, Sky sported the TAG Heuer Aquaracer Professional 200 Solargraph, a timepiece engineered for adventure, capable of withstanding extreme conditions.
In a gesture of solidarity with the skateboarding community, TAG Heuer announced the donation of the half-pipe to Flo Skatepark in Nottingham, a charitable initiative fostering local talent and promoting inclusivity within the sport.
This collaboration underscores TAG Heuer’s longstanding dedication to the world of sports, exemplified by its partnership with elite athletes renowned for their innovative spirit. Sky, with her unwavering commitment to pushing boundaries, epitomizes the brand’s values of precision and excellence.
Reflecting on the project, Sky Brown expressed her enthusiasm, stating, “I was thrilled to be part of this concept! Pushing the limits of my skateboarding skills is always a priority for me, and when TAG Heuer proposed the floating half-pipe, I was ecstatic. Sharing my passion for skateboarding with the public is something I cherish, and this event provided the perfect platform.”
Rachel Walsh, Marketing & Digital Director at TAG Heuer – UK, lauded Sky’s participation, emphasizing her ability to inspire others to embrace skateboarding and rise to new challenges.
Today’s event marks another chapter in TAG Heuer’s ongoing commitment to innovation and excellence in the world of sports, reinforcing its avant-garde spirit and unwavering dedication to pushing creative boundaries.
For more information, please visit TAGHeuer.com.