To celebrate the relaunch of the original TAG Heuer Formula 1 collection in collaboration with luxury lifestyle brand Kith, Swiss watchmaker TAG Heuer hosted an exclusive evening event in Miami. The star-studded celebration featured notable guests such as Alexandra Daddario, Jonathan Kuminga, Victor Cruz, Lily Chee, and Valentina Ferrer.
The private dinner, marking the kickoff of Miami Race Week, was co-hosted by Frédéric Arnault, CEO of LVMH Watches; Julien Tornare, CEO of TAG Heuer; and Ronnie Fieg, founder of Kith. Held at the esteemed Rubell Museum, known for its contemporary art collection, the event honored the return of the iconic TAG Heuer Formula 1 Series 1 watches, first released in 1986.
This collaboration merges TAG Heuer’s precision engineering with Kith’s innovative fashion approach, offering ten vibrant colorways inspired by classic models. The updated materials and the “Kith Heuer” partnership logo bring a fresh yet nostalgic feel to the timepieces, celebrating their legacy as symbols of style and individuality. These exclusive editions are highly anticipated by 80’s watch enthusiasts and collectors.
The evening saw appearances from TAG Heuer ambassadors and other celebrities, including Fred Kerley, Valentina Ferrer, Lily Chee, Victor Cruz, Kevin Love, Jonathan Kuminga, and Gabriel Leone, adding a touch of glamour to the vibrant Miami night.
The Rubell Museum was transformed into an immersive experience, showcasing the evolution of the TAG Heuer Formula 1 collection from its inception in 1986 to the latest collaboration with Kith. Bold racing accents and vibrant displays highlighted the new collection, creating a dynamic atmosphere.
In celebration of Miami Race Week, an Oracle Red Bull Racing Formula 1 showcar was prominently featured, symbolizing TAG Heuer’s strong ties to motorsports and its ongoing partnership with the racing team. Red Bull Racing drivers Max Verstappen and Checo Pérez will don the “Kith Heuer” logo on their gear and car livery throughout the weekend, replacing the traditional TAG Heuer shield.
The event concluded with a surprise performance by musician Justine Skye, who captivated the audience with her hits “On & On” and “Collide,” ensuring the night was both unforgettable and a fitting tribute to the revitalized TAG Heuer Formula 1 collection in partnership with Kith.
For more information, please visit TAGHeuer.com.