Renowned Swiss luxury watchmaker TAG Heuer is excited to introduce Liu Haoran as its latest brand ambassador. At the age of 26, Liu Haoran has earned widespread acclaim for his exceptional acting skills and distinctive style, solidifying his status as a prominent figure among the younger generation of Chinese actors.
PRESS RELEASE
Shanghai, China – January 5, 2024: Liu Haoran’s impressive journey from portraying ‘Song Ge’ in Beijing Love Story to the young detective ‘Qin Feng’ in Detective Chinatown, the entrepreneurial ‘Wei Jinbei’ in Coffee or Tea?, and the daring motorcycle racer ‘Wu Renyao’ in Only Fools Rush In has left an indelible mark on the silver screen. Known for his casual yet confident demeanor, passion for sports, and relentless pursuit of excellence, Liu Haoran embodies qualities that align seamlessly with TAG Heuer’s core values.
Liu Haoran’s connection with TAG Heuer seems destined, evident in his choice of the English name “Turbo.” The term, originally denoting a crucial component in high-performance engines, particularly in racing cars, stands as a clear testament to his passion for motorsports. TAG Heuer, with its 164-year history and heritage, shares a profound connection with the world of racing, consistently supporting top F1 teams, legendary drivers, and iconic racetracks. This shared passion resonated deeply with Liu Haoran.
Expressing his thoughts on the collaboration, Liu Haoran stated, “TAG Heuer has a rich heritage in watchmaking, consistently leading in innovation. Its connection to motorsports is also profoundly appealing to me. We share the same values, constantly challenging ourselves and pushing boundaries, making this collaboration with TAG Heuer a natural and exciting decision for me.”
In their first advertising campaign together, Liu Haoran proudly showcases the new TAG Heuer Carrera Chronograph Year of the Dragon. With the 2024 Chinese New Year approaching, TAG Heuer, in collaboration with its new brand ambassador from China, presents this unique timepiece that seamlessly blends the richness of Chinese culture with the brand’s racing DNA, symbolizing a new chapter for TAG Heuer in China.
Launched in 1963, the TAG Heuer Carrera, a racing-inspired chronograph created by Jack Heuer and named after the Carrera Panamericana road race of the 1950s, stands today as a symbol of aspiration, achievement, and refined taste. The TAG Heuer Carrera chronograph Year of the Dragon limited editions, crafted in gold and steel, pay homage to the success embodied by the Chinese Dragon, mirroring TAG Heuer’s Carrera success story.
The steel version of the watch boasts a sunray-brushed silver dial, while the gold version radiates with its sunray-brushed 18K 5N pink gold-plated dial. Both are adorned with rhodium-plated and 18K 5N pink gold-plated indexes accentuated by sumptuous red lacquer, creating a harmonious blend. The distinct red “azuré” subdials at 3 and 9 o’clock add a captivating contrast with the dial, mirroring the emblematic reverse panda design.
The discreet yet significant calligraphic dragon character at 6 o’clock serves as an emblem of tradition, exemplifying TAG Heuer’s commitment to honoring heritage within a contemporary design. The caseback design is fully customized to reveal a printed Chinese Dragon figure around the sapphire glass, with special engravings indicating the watch’s limited release – “Limited Edition” for the steel version and “One of 300” for the steel version and “One of 50” for the more exclusive 18K 5N pink gold version.
Embarking on the journey of a new year, the collaboration between TAG Heuer and Liu Haoran injects fresh vitality into the brand. Stay tuned for more exciting moments in the near future, reflecting the pioneering spirit of breakthrough to a global audience.
For more information, please visit TAGHeuer.com.