TAG Heuer announces new sports brand ambassador Qin Haiyang

TAG Heuer, the renowned Swiss luxury watchmaker, proudly introduces Chinese swimmer Qin Haiyang as its latest brand ambassador. Born in 1999, Qin Haiyang achieved recognition in the world of swimming in 2023, securing a place among TAG Heuer’s esteemed athlete ambassadors.

Commencing his swimming journey at the age of 6, Qin Haiyang gained prominence by winning his first national competition at 15 and subsequently claiming the gold medal at the National Games at 18. His notable achievements culminated in 2023, marked by success at the World Aquatics Championships, where he secured four titles and set a world record in the men’s 200m breaststroke in July. Qin continued his winning streak with multiple gold medals at the Asian Games and triumphed at the World Aquatics Swimming World Cup in the breaststroke category. Notably, he became the first man to win the 50m, 100m, and 200m of the same stroke at the same World Championships, earning him the title of World Aquatics Swimming Athlete of the Year.

The collaboration with Qin Haiyang reinforces TAG Heuer’s commitment to competitive sports, with his tenacity and dedication aligning with the brand’s values since its establishment in 1860.

Qin Haiyang shared his enthusiasm, stating, “I am honored to be a brand ambassador for TAG Heuer. This iconic Swiss watchmaker represents excellence, precision, and pushing boundaries—values that resonate with me. I look forward to pushing my limits alongside TAG Heuer.”

Qin Haiyang is seen sporting the TAG Heuer Carrera chronograph, featuring an 18K 3N yellow gold case, symbolizing his world champion status. This timepiece pays homage to Jack Heuer’s visionary concept from the 1970s, where gold watches were presented to racing drivers as symbols of achievement. The TAG Heuer Carrera Chronograph 39mm exudes retro charm and timeless aesthetics, embodying the brand’s enduring spirit and a symbol of accomplishment.

In addition to the Carrera, Qin Haiyang will wear the TAG Heuer Aquaracer collection during his aquatic pursuits. The TAG Heuer Aquaracer Professional 300, worn by the swimmer, is a luxury tool watch with a connection to the ocean, continuing the legacy of the Ref. 844 divers’ watch introduced in 1978. This timepiece combines bold elegance with functionality, portraying TAG Heuer’s fearless and avant-garde spirit.

TAG Heuer’s partnership with Qin Haiyang is anticipated to witness the creation of more memorable moments, reflecting the shared commitment to surpassing limits and embodying a pioneering spirit.

For more information, please visit TAGHeuer.com.