In a groundbreaking global initiative, three renowned Hollywood personalities – Ryan Gosling, Alexandra Daddario, and Patrick Dempsey – have joined forces with the esteemed Swiss luxury watch brand.
Captured amidst the vibrant nocturnal ambiance of Los Angeles by the acclaimed photographer Glen Luchford, this cinematic campaign portrays each star racing toward their aspirations in cars, navigating through a city synonymous with dreamers. Their individual journeys not only epitomize their boldness and determination in translating dreams into reality but also pay homage to the iconic TAG Heuer Carrera timepiece. Inspired by the audacious drivers of the perilous Carrera Panamericana race, this watch symbolizes relentless pursuit and timeless elegance.
For both the Hollywood icons and the legends of motorsport, achieving ambitions necessitates unwavering belief in one’s path – a conviction that dreams must be accompanied by courage. The campaign celebrates those who not only envision success but also relentlessly strive for it. It is a tribute to those who understand that dreams must be pursued with determination. This is their journey, their race, and their Carrera.
Each star was photographed at night in downtown LA – a time when dreams seem within reach and reflections on the path forward become clearer. The glamorous allure of nocturnal LA mirrors that of the Carrera – a timepiece synonymous with the pursuit of excellence and timeless sophistication.
Just as the lights of LA illuminate and inspire them, the TAG Heuer Carrera serves as a guiding force and a source of inspiration.
The images not only reflect aspirations of stardom but also embody them. Continuing TAG Heuer’s tradition of innovation in campaigns, each still pays homage to the cool tones of neo-noir Hollywood films. They are not merely images of individuals contemplating stardom but also reminiscent of billboards themselves.
Ryan Gosling, familiar with roles depicting dreams of stardom and cruising through neon-lit LA streets, personally selected the luminous backdrop of night-time Chinatown for his shoot. Paired with the Carrera Chronograph, his understated elegance perfectly complements the timeless allure of the watch.
Elsewhere, Alexandra Daddario is portrayed atop the hills of Los Angeles, gazing through the car window at the shimmering city below. Her resolute determination is matched with grace and poise, aptly complemented by the vibrant 36mm Carrera Date timepiece.
Completing the trio is Patrick Dempsey, both an acclaimed actor and a daring driver. Captured leaning on a Porsche, he dons the sporty special edition Carrera Chronosprint x Porsche, paying homage to the motorsport heritage shared by both brands.
Joining the ensemble is TAG Heuer’s new Chinese brand ambassador, Liu Haoran, seen navigating the streets of night-time Shanghai with the same Carrera Chronograph adorning his wrist.
In the words of TAG Heuer CEO Julien Tornare, “We are thrilled to unveil this groundbreaking campaign featuring three Hollywood icons alongside our new Chinese ambassador Liu Haoran. It underscores our commitment to innovation and excellence.”
With this campaign, TAG Heuer reaffirms the Carrera’s legacy as a symbol of ambition and daring – a timepiece for those bold enough to chase their dreams.
TAG Heuer’s Carrera, rooted in a rich motorsport heritage, continues to inspire those who dare to dream and dare to do.
For more information, please visit TAGHeuer.com.
