TAG Heuer, the renowned Swiss luxury watchmaker, introduces the TAG Heuer Carrera Date Plasma Diamant d’Avant-Garde with yellow diamonds – a revolutionary timepiece adorned with 4.8 carats of lab-grown diamonds, including 1.4 carats of captivating yellow Diamant d’Avant-Garde. This release marks the second color variant created by the watchmaker, showcasing TAG Heuer’s commitment to innovation and pushing the boundaries of creative design.
Building on the success of its predecessor, the TAG Heuer Carrera Date Plasma Diamant d’Avant-Garde with pink diamonds, which captivated audiences at Watches and Wonders in 2023, this yellow-diamond iteration represents a pioneering move. The introduction of yellow diamonds into the Diamant d’Avant-Garde lineup adds diversity and a vibrant burst of color to TAG Heuer timepieces.
At the core of this avant-garde creation lies the Maison’s revolutionary Plasma technology, enabling the delicate and precise growth of lab-grown diamonds. The mastery of this intricate process is evident in the exquisite 4.8-carat total weight, showcasing TAG Heuer’s ability to push creative boundaries and craft disruptive designs.
Diamonds, in their natural state, exhibit an organized configuration of carbon atoms, with a flawless, colorless appearance. To create lab-grown diamonds with color, deliberate introduction of controlled disorder becomes imperative. The Chemical Vapor Deposition process, referred to as Plasma technology at TAG Heuer, offers a unique opportunity to instigate these alterations during the diamond’s growth phase. What sets this cutting-edge method apart is its capacity to execute controlled disorder in a perfectly regulated environment, resulting in high-quality lab-grown diamonds.
Crucially, the Plasma technology ensures uniform color imbued throughout the entire diamond, achieving homogeneity in its structure. Specialized expertise is indispensable to navigate this intricate process successfully and replicate specific colors consistently across multiple batches.
The new yellow-diamond TAG Heuer Carrera Date Plasma Diamant d’Avant-Garde timepiece features a 36mm white gold case. Its signature diamond crown boasts a single 1.3-carat yellow lab-grown diamond, representing a marvel of gem-cutting craftsmanship.
The watch showcases a Diamant d’Avant-Garde shield on the polycrystalline dial, achieved by growing a multitude of diamond crystals as one, creating breathtaking reflections and light effects in a single diamond entity. This is one of the many creative applications of the Plasma technology and was also used on previous TAG Heuer Carrera Plasma Diamant d’Avant-Garde timepieces. The 2.9-carat polycrystalline dial features 12 white gold indexes set with white baguette-cut lab-grown diamonds of 0.5 carats each. The skeletonized hours and minutes hands add to the aesthetic allure. At 12 o’clock, a yellow lab-grown diamond in the signature shield cut is placed just below the Carrera logo.
This stunning timepiece, boasting a total of 4.8 carats of lab-grown diamonds, is presented on a white alligator strap with a white gold pin buckle. The TAG Heuer Calibre 7 Automatic is visible through the sapphire caseback.
At LVMH Watch Week, TAG Heuer once again asserts its innovative prowess in the world of luxury timepieces, redefining the boundaries of sophistication and style. With each tick, it invites enthusiasts to embrace the extraordinary, setting a new standard in the world of lab-grown diamonds.
For more information, please visit TAGHeuer.com.