TAG Heuer Celebrates Monaco Boutique Opening with Patrick Dempsey During Historic Grand Prix
Monte-Carlo, Monaco, May 25, 2024: Swiss luxury watchmaker TAG Heuer hosted a glamorous event to mark the opening of its boutique on Place du Casino, coinciding with the Historic Monaco Grand Prix. The evening, featuring brand ambassador Patrick Dempsey and partner Oracle Red Bull Racing, celebrated TAG Heuer’s longstanding partnership with the Principality of Monaco.
Celebrating a Milestone Anniversary
The event highlighted Oracle Red Bull Racing’s 20th anniversary, with a special presentation to honor Max Verstappen. CEO Julien Tornare gifted Verstappen a personalized TAG Heuer Monaco Split-Seconds Chronograph, a masterpiece unveiled at the latest Watches and Wonders. This unique timepiece commemorates Verstappen’s career with intricate details marking his World Championship victories.
Star-Studded Guest List
The evening saw attendance from TAG Heuer’s friends and VIPs, including brand ambassadors Alexandra Daddario, Bianca Senna, and actor Nicholas Galitzine. The event was held aboard the majestic Le Bougainville ship in Port of Monaco, providing a stunning backdrop for the celebration.
A Night of Glamour and Reflection
Julien Tornare, CEO of TAG Heuer, expressed the brand’s enthusiasm for the event, stating, “Tonight is all about celebration. From our incredible drivers Max Verstappen and Sergio Pérez to the 20th season of Oracle Red Bull Racing, it is a weekend that keeps on giving. We are thrilled to commemorate these milestones with the Principality, with whom the relationship has witnessed the birth of our most iconic chronograph.”
The event began with a lively cocktail reception where guests mingled with Oracle Red Bull Racing drivers Max Verstappen and Sergio Pérez. The drivers shared insights from the day’s qualifying session, adding to the excitement for the upcoming Grand Prix.
Oracle Red Bull Racing’s Remarkable Journey
This year marks a significant milestone for Oracle Red Bull Racing, celebrating 20 thrilling seasons in Formula One. Since their debut, the team has achieved remarkable accomplishments, including their first podium finish in Monaco in 2006 and a series of World Championships. The Monaco Grand Prix serves as a hopeful stage for another spectacular win, marking their two decades of racing excellence.
Honoring Max Verstappen
Max Verstappen, TAG Heuer brand ambassador, was presented with a unique TAG Heuer Monaco Split-Seconds Chronograph by Julien Tornare. The watch features special details honoring Verstappen’s career, including engraved World Championship dates and his iconic lion head logo. This personalized timepiece celebrates his achievements and serves as a constant reminder of his remarkable journey in Formula 1.
Entertainment and Celebrations
The evening’s highlight was a captivating performance by Colombian singer J Balvin, the “Reggaeton Prince.” His show, set against the dazzling lights of Monaco harbor, enthralled the audience and added to the night’s unforgettable ambiance.
Strengthening Bonds
TAG Heuer’s celebration underscored its cherished connection with the Principality of Monaco and honored its rich history in motor racing. The brand was delighted to celebrate alongside close friends, partners, and VIP guests, kindling the excitement that defines the F1 Monaco Grand Prix weekend each year.
For more information, please visit TAGHeuer.com.
