TAG Heuer and Kith Unveil Exclusive Collaboration Reviving Iconic Series 1
TAG Heuer and Kith, leaders in their respective fields, have joined forces to reintroduce the iconic TAG Heuer Formula 1 Series 1 originally launched in 1986. This cutting-edge collaboration marks a significant milestone in contemporary watchmaking, combining TAG Heuer’s precision engineering with Kith’s disruptive approach to fashion.
The TAG Heuer Formula 1 Series 1 holds a special place in the hearts of collectors worldwide, serving as a catalyst for their love affair with timepieces. Ronnie Fieg, founder of Kith, traces his own passion for watches back to the red-and-black TAG Heuer Formula 1, making this collaboration particularly meaningful.
First introduced in 1986, the TAG Heuer Formula 1 was the first watch to bear the TAG Heuer name, capturing the imagination of collectors with its forward-thinking design and vibrant colorways. Over the years, it has evolved into one of the most sought-after vintage watches, embodying TAG Heuer’s commitment to crafting premium timepieces at the intersection of culture and motorsports.
The new TAG Heuer Formula 1 | Kith collection pays homage to the nostalgia of the original while updating it for the modern era. The collaboration between TAG Heuer and Kith brings together the best of both worlds, blending timeless design with contemporary flair. Featuring 10 bold colorways inspired by standout models from TAG Heuer’s past, each timepiece is a testament to the enduring appeal of the Series 1.
Julien Tornare, CEO of TAG Heuer, describes the collaboration as a long-awaited reunion with a cherished piece of history. “The rebirth of the original TAG Heuer Formula 1 watch is something the collector community has been clamoring after for years,” he says. “It is one of the most meaningful pieces in TAG Heuer’s history, introducing a generation of collectors to our commitment to making premium timepieces.”
The TAG Heuer Formula 1 | Kith stays true to the essence of the original while incorporating upgraded materials and elegant tweaks. The collection features sapphire crystal, replacing the plastic crystal of the original, and rubber straps for enhanced durability and comfort.
A groundbreaking aspect of the collaboration is the fusion of TAG Heuer’s logo with Kith’s branding, symbolizing the partnership’s shared values and vision. Ronnie Fieg expresses his honor in playing a part in reviving the Series 1, stating, “The TAG Heuer Formula 1 Series 1 in red and black was my very first watch, the timepiece that helped me express the unique style that’s now manifested itself in Kith.”
With 10 new watches in total, including exclusive models paying tribute to Kith’s global network of stores, the TAG Heuer Formula 1 | Kith collection offers a vibrant array of colors and styles. Limited to small production runs, each timepiece is a testament to TAG Heuer and Kith’s commitment to quality and craftsmanship.
From its striking color combinations to its meticulous attention to detail, the TAG Heuer Formula 1 | Kith collection embodies the spirit of the original Series 1 while capturing the essence of contemporary style. Presented in high-end packaging, these limited-edition watches are destined to become coveted collectors’ items, inviting enthusiasts to rediscover the timeless allure of the TAG Heuer Formula 1.
For more information, please visit TAGHeuer.com or Kith.com.