The rumbling engines of the Vegas Grand Prix herald a pivotal moment in the Formula 1 realm. TAG Heuer, synonymous with precision and excellence, joyfully declares the renewal of its enduring alliance with Oracle Red Bull Racing.
Since its inception in 2016, the partnership has blossomed into a formidable connection. Max Verstappen, a key figure in this collaboration since joining forces with TAG Heuer at 18, has been instrumental in its evolution. Together, they’ve witnessed Verstappen’s remarkable journey from a promising talent to a seasoned champion at 26, adding profound significance to the bond between the watchmaker and Oracle Red Bull Racing.
Having celebrated numerous successful seasons, the connection between TAG Heuer and Oracle Red Bull Racing is poised to fortify, built upon years of shared passion and dedication. As TAG Heuer embarks on an extended journey with Oracle Red Bull Racing, fans can anticipate thrilling new experiences and activations immersing them in the Formula 1 world.
Over the years, TAG Heuer and Oracle Red Bull Racing have marked significant chapters in Formula 1 history. From iconic races like the revered Monaco Grand Prix to the jubilant celebration of Max Verstappen’s driver championship title in Qatar and Oracle Red Bull Racing’s sixth Constructors’ trophy in Suzuka, their partnership has reached new heights. Verstappen’s continuous victories alongside Oracle Red Bull Racing have solidified their success.
In a vibrant Singapore setting, TAG Heuer and Oracle Red Bull Racing collaborated to create an immersive pop-up experience, showcasing their passion and dedication to fans. These milestones, marked by creativity and innovation, offer fans an exclusive backstage pass to Formula 1’s inner workings and the drivers’ remarkable lives.
Aligned with the core values of both entities, this partnership symbolizes the pursuit of excellence and affection for the sport, cementing their champion status. Oracle Red Bull Racing brings an innovative approach to Formula 1, with drivers Max Verstappen and Sergio Pérez securing victories and championship titles. TAG Heuer, with over 163 years of heritage, has deep roots in motor racing, supporting F1 teams, legendary drivers, and iconic circuits.
The co-branded watches born from TAG Heuer and Oracle Red Bull Racing’s collaboration have become bestsellers, reflecting the precision and performance synonymous with Formula 1.
Frédéric Arnault, CEO of TAG Heuer, shares his excitement: “TAG Heuer is one of the most recognized and respected brands in all of Formula 1. Over the last five decades, we have been involved with 14 Drivers’ World Championship crowns and 11 Constructors’ World Championship titles, so we are honored to continue a partnership with the most dominant and inspiring force in the paddock, Oracle Red Bull Racing. This extension, the longest we have ever done, celebrates the incredible journey we have been sharing together, rooted in our joint passion for excellence and the constant pursuit of pushing the limits. We look forward to supporting Max Verstappen and Sergio Pérez as they continue to rewrite the history books and creating new time pieces for the global fan base of Oracle Red Bull Racing.”
Christian Horner, Team Principal of Oracle Red Bull Racing, added: “We are very proud to extend our partnership with TAG Heuer, one of the most credible and iconic brands in the world of Formula 1. Our collaboration with TAG Heuer has been a source of inspiration and innovation in the paddock and I have no doubt that together we will continue to wow audiences around the globe with amazing joint activations and products.”.
As the checkered flag waves on this announcement, it signifies a thrilling and harmonious partnership, embodying the spirit of innovation, precision, and passion for Formula 1. TAG Heuer and Oracle Red Bull Racing continue setting the standard of excellence, pushing the boundaries in the sport.
For more information, please visit TAGHeuer.com.
