Timex x Keith Haring honors Haring’s obesession with time

2023 signifies four decades since the inception of Keith Haring’s iconic artistic legacy, a significant milestone commemorating his profound influence on the art world and beyond. Characterized by bold linework, dynamic figures, and thought-provoking symbolism, Haring’s distinctive style captivated audiences in the subways and on the sidewalks of New York City.

Notably, a recurring motif in Haring’s art was the inclusion of a Timex watch. Yet, his appreciation for Timex watches transcended mere affordability and durability; they symbolized something far greater – the value of time and the imperative of using it judiciously.

By incorporating the Timex watch as a motif in his subway drawings, Haring celebrated the universal nature of this timeless accessory, serving as a poignant reminder to viewers about the ephemeral essence of life. His clock-headed figures acted as contemporary memento mori, reflecting his personal races against time, such as the challenge of completing a drawing before the subway arrived. His continued artistic creations urged viewers to confront their own temporal challenges, resonating with people from diverse backgrounds beneath the streets of New York City.

Haring’s fervor for his craft and the message embedded in it serves as a poignant reminder that time is not to be squandered but cherished each day. As we honor the 40th anniversary of Haring’s artistic journey, we celebrate his creative brilliance and the lasting impact of his timeless message about the significance of time.

The Timex x Keith Haring collection features watches with a striking black and white color scheme, paying homage to his earliest pop art drawings hastily sketched with white chalk on the dark advertising panels of New York City’s subways. Recognizable elements from his work infuse an artistic energy into the overall design, with signature hour markers and Timex-headed figures prompting wearers to confront their personal races against time, emphasizing the importance of making every second count.

For more information, please visit Timex.com.

Charles d'Ancona Avatar