Tissot Unveils Exclusive Collaboration with NBA Star Damian Lillard for PRX Damian Lillard Special Edition
In a thrilling convergence of Swiss craftsmanship and NBA stardom, Tissot has partnered with eight-time NBA All-Star Damian Lillard, aka Dame D.O.L.L.A., to introduce the PRX Damian Lillard Special Edition. This collaboration seamlessly marries Tissot’s watchmaking expertise with Damian’s distinctive style, resulting in a stunning automatic edition of the iconic PRX watch.
Designed with accessibility in mind, the PRX Damian Lillard Special Edition embodies the shared commitment of Tissot and Lillard to make greatness attainable for everyone. The collaboration reflects the remarkable synergy between the Swiss brand’s narrative and Damian’s personal values, rooted in overcoming obstacles and dedicating time to the pursuit of success.
Expressing his excitement about the collaboration, Damian Lillard shared, “Tissot and I share a common belief – greatness can be for everyone.” He praised the unique qualities of the PRX collection, highlighting its sleek design and Swiss watch quality, all while remaining budget-friendly. Lillard sees the watch as a representation of his style and values – high quality, down-to-earth, and inclusive. The collaboration aims to bring top-notch Swiss craftsmanship to every wrist, breaking away from exclusivity.
The PRX Damian Lillard Special Edition seamlessly integrates features of the PRX Powermatic 80 with distinctive elements that reflect Damian’s personality and career milestones. The black dial, embossed with the number ‘0’, pays homage to Lillard’s jersey number, creating a fresh and personal backdrop. The second hand features Damian’s monogram, adding a subtle yet meaningful touch to the timepiece.
Delving into more personal details, the watch’s flange tells different parts of Lillard’s story. ‘DAME’ and ‘TIME’ adorn the top left and right corners, symbolizing Lillard’s on-court moniker and clutch performances. The bottom right corner, marked ‘DDKK’, serves as a heartfelt tribute to his family: Damian, Damian Lamonte Ollie, Kali Emma Lee, and Kalii Laheem. The bottom left corner boldly states ‘YKWTII’, an acronym for ‘You Know What Time It Is’, setting the stage for those iconic ‘Dame Time’ moments.
The PRX Damian Lillard Special Edition is not just a timepiece; it is a narrative, a fusion of excellence, style, and inclusivity, making it a must-have for fans and watch enthusiasts alike. The collaboration embodies the shared philosophy of Tissot and Damian Lillard – that greatness is within reach for everyone.
For more information, please visit TissotWatches.com.
