In a move that underscores its enduring commitment to motorsport, Tudor has been named the Official Timekeeper of the 2025 Dakar Rally. Known as one of the toughest races in the world, the Dakar Rally pushes drivers, riders, and their machines to the limits, spanning thousands of kilometers through some of Saudi Arabia’s most unforgiving terrain.
A Race Like No Other
Ask any professional racer about the most grueling competition, and the Dakar Rally is likely to top the list. The 2025 edition, held from January 3rd to 17th, begins in Bisha and ends in Shubaytah, traversing the notorious Empty Quarter—the world’s largest sea of sand. This inhospitable desert region remains untouched by human habitation, presenting competitors with unparalleled challenges.
Unlike traditional races, the Dakar uses a “rally raid” format. Teams navigate vast, unmarked landscapes using only a roadbook, facing harsh conditions for up to 12 hours of driving each day. Special stages, including the Marathon stage and the 48HR chrono, demand precise timing and strategy—a critical element where Tudor steps in to ensure every second counts.
Official Timekeeping: A Critical Role
Timing is not just about recording speed in the Dakar Rally; it’s about endurance, strategy, and survival. As the Official Timekeeper, Tudor will oversee the accurate timing of both the main event and the Dakar Classic—a parallel race featuring vintage vehicles that competed before 2005. The meticulous timekeeping ensures fair competition across every stage and honors the race’s storied legacy.
A Storied History of Dakar
The Dakar Rally’s origins trace back to 1977 when French motorbike racer Thierry Sabine became stranded in the Sahara Desert during the Abidjan-Nice Rally. Inspired by the desert’s unforgiving beauty, Sabine envisioned a race centered on this harsh environment. In 1978, the first Paris-Dakar Rally began, evolving into today’s Dakar Rally held in Saudi Arabia. Over the years, the event has become synonymous with resilience, innovation, and adventure—values that align perfectly with Tudor’s ethos.
Tudor: A Legacy of Motorsport
Tudor’s history with motorsport is as enduring as it is impactful. From supporting the Tudor Watch Racing Team in the golden era of the 1960s to serving as the title sponsor of the IMSA Tudor United SportsCar Championship, the brand has consistently demonstrated its dedication to precision and performance. Now, as the Official Timekeeper of the 2025 Dakar Rally, Tudor cements its place in the annals of motorsport history.
More Than Just Timing
For Tudor, participating in the Dakar Rally reflects a dedication to precision and endurance—it’s about embodying the spirit of adventure and pushing boundaries. The race’s unparalleled demands reflect the same qualities found in Tudor watches: precision, durability, and resilience. As the event unfolds across the vast landscapes of Saudi Arabia, Tudor will be there every step of the way, capturing the essence of the world’s most demanding race.
For more details, visit Tudor’s website.
