Vacheron Constantin, the renowned Swiss luxury watchmaking Maison with nearly 270 years of expertise and a continuous history, is delighted to announce the Grand Opening of its latest boutique in the United States. Situated in Highland Park Village in Dallas, Texas, this boutique embodies the spirit and iconography of Dallas, inviting all enthusiasts of High Watchmaking to come together and explore artisanal craftsmanship, métiers d’art, and sophisticated design.
A new boutique nestled in the heart of Dallas, this promises an unmatched experience that seamlessly blends sophistication, exclusivity, and world-class service. Behind the arched windows, visitors will encounter a meticulously designed 200-square-meter space that artfully combines the traditional materials of the Maison – wood, bronze, leather, and rich, colored lacquer. A spectacular mural by Dallas-based artist Drigo adorns the space, and the décor reflects the soul of the city. Clients can delve into the Maison’s rich history and explore a wide range of fine timepieces and exclusive boutique models. The generously appointed lounge and elegant showrooms offer a relaxing environment. The Vacheron Constantin Boutique at Highland Park Village beckons all admirers of fine watchmaking to immerse themselves in the culture, history, and tradition of excellence that defines Vacheron Constantin.
“Vacheron Constantin has always had distinctive style, putting a twist on classic elegance, which is a large part of why we have been so embraced by America throughout the years. We believe we have a shared spirit of individuality with Texas and the pioneering spirit of Dallas, which is why this is such a natural place to be. This new boutique will be a unique space for all horology enthusiasts to gain a deeper understanding of the Maison’s heritage, craftsmanship and technical excellence. I look forward to welcoming connoisseurs and watch enthusiasts to this beautiful new space to experience Vacheron Constantin.” says Alexander Schmiedt, President of Vacheron Constantin Americas.
Reflecting on the enduring connection between Vacheron Constantin and America, the Maison’s history in the United States dates back to 1831 when Jacques Barthélémi Vacheron expressed his intention to expand to the U.S. In 1832, the company established its first agent in New York. By the twentieth century, Vacheron Constantin timepieces adorned the wrists of Hollywood icons like Marlon Brando and Elizabeth Taylor, as well as eminent Americans such as members of the Rockefeller family, Henry and William James, and automobile manufacturer James Ward Packard. Notable timepieces inspired by American clients include the first large wristwatches for aviators, a series of pocket watches for the U.S. Corps of Engineers during WWI, and the cushion-shaped “American 1921” – a classic yet daring tilted dial design created specifically for the American market.
For more information, please visit Vacheorn-Constantin.com.