Watches and Wonders Geneva 2024: 55 exhibiting Maisons, 3 days open to the Public

Charles d’Ancona

September 28, 2023

Scheduled for April 9 to 15, 2024, the upcoming Watches and Wonders Geneva is poised to be an exhilarating experience. This edition boasts an enriched program at the Salon and In The City, meticulously tailored to cater to a broader audience. The central theme revolves around enhancing the visitor’s journey and fostering meaningful engagement with the showcased luxury watch brands. To accommodate the increasing enthusiasm, the event has expanded its premises, making room for new brands and extending the welcome to the public over three full days.

Preparations are already in full swing for Watches and Wonders Geneva to ensure a unique and unforgettable week in the realm of fine watchmaking. A record-breaking 55 renowned watch brands have already confirmed their participation in 2024. This event presents a golden opportunity for industry experts, connoisseurs, and enthusiasts to unite, explore the latest offerings up close, and cultivate valuable connections. The event introduces a fresh 7-day program, with the Salon opening its doors to the public from Saturday to Monday. Ticket sales will commence in early February 2024, offering options for students and weekend visitors.

For 2024, Watches and Wonders Geneva has reimagined the entire experience. The event now spans two floors and showcases innovative areas for visitors to explore, along with improved spaces for meetings and discussions.

In addition to renowned names such as Rolex, Cartier, Patek Philippe, IWC Schaffhausen, and TAG Heuer, six new brands are making their debut, including Bremont, Eberhard & Co, Gerald Charles, Nomos Glashütte, Norqain, and Raymond Weil. H. Moser & Cie. is also making a comeback to the Carré des Horlogers.

The LAB, a window into the future of the watchmaking industry, takes on a new dimension at the heart of the Salon, symbolizing the significance of technological innovation within the watch manufacturers. Here, startups, educational institutions, and engineers will unveil the secrets of future watchmaking, creating an immersive and sensory experience that is especially relevant to aspiring young enthusiasts.

The heart of the City will resonate even more with the rhythm of watch movements through the dynamic In The City program. A new Village Horloger will be established to showcase the marvels of fine watchmaking, its craftsmanship, skills, and talents. Leading brands will join the festivities with in-store activities featuring presentations and special exhibitions of their finest creations. The evening celebration, including a free concert, is scheduled for April 11 on the Quai Général Guisan.

Watches and Wonders Geneva caters to audiences of all ages, with a particular emphasis on younger generations who have shown an increasing interest in the watchmaking industry. The countdown has begun, and the entire city is gearing up to once again host the watchmaking event of the year!