New York City, October 31, 2023: Embodying ZENITH’s “Time to Reach Your Star” ethos to the fullest, the renowned quarterback and living legend, Aaron Rodgers, embraced the role of brand ambassador in 2021. Today marks a significant milestone in the partnership between ZENITH and Aaron Rodgers as they unveil the Chronomaster Sport Aaron Rodgers Edition—a limited-edition timepiece, meticulously crafted to his specifications, with only 250 pieces available.
As a luminary on the football field, Aaron Rodgers, a four-time MVP and ZENITH ambassador, has epitomized the journey to reaching one’s potential. His unwavering dedication, resilience, and commitment to excellence have established him as one of the greatest athletes in the history of the sport. His profound appreciation for precision and the significance of a single moment make him an ideal representative for ZENITH, the esteemed Swiss watchmaker owned by LVMH.
Throughout his association with ZENITH, Aaron has developed a special affinity for the Chronomaster Sport, which showcases the latest iteration of the renowned El Primero column-wheel chronograph caliber, capable of measuring and displaying intervals as precise as 1/10th of a second. The Chronomaster Sport, with its blend of performance, agility, and elegance, exemplifies ZENITH’s mastery of the chronograph, making it a natural choice for him.
Every intricate detail of this chronograph reflects the profound connection Aaron Rodgers holds with the world of horology and precision. The meticulous design, masterful craftsmanship, and thoughtfully chosen materials all bear witness to Rodgers’ personal journey of self-expression in crafting this exceptional timepiece.
ZENITH CEO Julien Tornare shared, “I’m absolutely thrilled that our first-ever Chronomaster Sport limited edition was made in honor for our cherished brand ambassador Aaron Rodgers. It is a testament to his unstoppable spirit and determination. He continuously reminds us that the drive to reach your star should never be let go, even in times of challenge. And when you finally reach your star, aim for the next one. We had a wonderful time designing this special edition with Aaron and we are even more pleased to finally be able to share it with the world.”
Aaron Rodgers added, “I’m so thankful to ZENITH for giving me the opportunity to fulfill a lifelong dream of designing my very own watch. As a history buff I have immense respect for ZENITH’s history and visiting their Manufacture last year gave me an even deeper appreciation of their craftsmanship and dedication to excellence. Working with their team to incorporate all the different elements I wanted to include was a fun adventure and I couldn’t be happier to see our vision come to life in this watch”.
Built upon the solid foundation of the steel Chronomaster Sport, Aaron Rodgers aimed to infuse his limited-edition timepiece with the vibrant color that has been a constant companion throughout his illustrious career. Notably, for this exclusive edition, the engraved bezel, featuring a 1/10th of a second scale, has been meticulously crafted from green ceramic. The dial adopts the same striking shade of green as the bezel, and, for the first time within the Chronomaster Sport collection, it showcases luminescent Arabic numerals applied as hour markers, reminiscent of jersey numbers. The tricolor dial scheme has been reimagined in shades of anthracite, light grey, and silver. Completing the sporty aesthetic with uncompromised comfort, a three-link steel bracelet incorporates a fine-adjustment clasp.
Continuing the legacy of ZENITH’s chronographs that have consistently set new benchmarks in performance and precision, the Chronomaster Sport boasts the latest iteration of the El Primero caliber. Operating at a high frequency of 5 Hz (36,000 VpH), this movement provides a genuine 1/10th of a second precision, ideal for those crucial moments where every fraction of a second counts. Moreover, the timepiece’s autonomy has been optimized, now offering an extended power reserve of 60 hours. In a further tribute to ZENITH’s collaboration with Aaron Rodgers, the sapphire display case back proudly features his distinctive “AR” logo.
The Chronomaster Sport Aaron Rodgers represents a limited edition of just 250 pieces and will be available for purchase through ZENITH’s physical and online boutiques worldwide starting from November 2, 2023.
For more information, please visit Zenith-Watches.com.
