Le Locle, October 2, 2023: In observance of Breast Cancer Awareness Month, ZENITH once again demonstrates its unwavering support for the global battle against breast cancer by unveiling the Chronomaster Sport Pink. This limited edition of 500 pieces is not only a striking addition to the collection but also contributes a portion of its sales to benefit Susan G. Komen®, marking the first introduction of a new dial color for the steel Chronomaster Sport since its launch in 2021.
With its vibrant hue, the Chronomaster Sport Pink limited edition continues ZENITH’s tradition of creating special and distinctive timepieces to raise awareness about breast cancer. This noble cause aligns seamlessly with the ZENITH HORIZ-ON initiative, particularly its core focus on empowering women. ZENITH proudly supports Susan G. Komen®, the world’s leading breast cancer organization, and its mission to increase global awareness of the impact of breast cancer. As part of the activities taking place in major cities worldwide throughout October, ZENITH is deepening its commitment during Breast Cancer Awareness Month by using its popular Chronomaster Sport model to champion the cause. The Chronomaster Sport Pink limited edition, comprising 500 watches, represents ZENITH’s latest initiative in support of the foundation, with a portion of the proceeds contributing to reaching more women and providing access to education, support, and hope.
On ZENITH’s continued support for the Susan G. Komen foundation, CEO Julien Tornare shared “The Chronomaster Sport is definitely our most emblematic modern El Primero chronograph today, and I’m so happy to see it serve as a vessel to promote the fight against breast cancer and raise awareness. Susan G. Komen is doing an incredible job making a difference for women across the world, and ZENITH is proud and humbled to support their efforts.”
“ZENITH remains a strong advocate and partner to the breast cancer community. ZENITH and Komen demonstrate the power of working together to make a difference to our courageous community,” said Sarah Rosales, Senior Vice President of Corporate Partnerships at Susan G. Komen. “With ZENITH’s partnership, we are working everyday to create a world without breast cancer. We are truly thankful for their support.”
The Chronomaster Sport Pink limited edition introduces a captivating twist to ZENITH’s acclaimed 1/10th of a second chronograph, featuring a vibrant pink dial. This sunburst metallic dial exudes an array of rich pink tones, with the oversized chronograph counters and even the date wheel thoughtfully color-coordinated.
In a noteworthy departure for the steel variant of the Chronomaster Sport, the engraved 1/10th of a second bezel is meticulously crafted from steel rather than ceramic. Its polished surface and black-filled engraved markers lend it a touch of nostalgia, reminiscent of the El Primero “Rainbow” models from the 1990s. Paired with the three-link steel bracelet, the pink dial truly takes center stage.
Through the transparent sapphire case back, the latest iteration of the El Primero caliber is on display. Operating at a high frequency of 5 Hz (36,000 VpH), this movement provides a precise 1/10th of a second measurement. Its modern and efficient construction allows for an impressive power reserve of 60 hours.
Limited to just 500 pieces, the Chronomaster Sport Pink is available at ZENITH’s physical and online boutiques, as well as authorized retailers worldwide. A commendable 20% of the proceeds from the sale of the Chronomaster Sport Pink will be directly contributed to Susan G. Komen, supporting their mission to enhance the lives of individuals battling breast cancer by offering them opportunities for improved and extended quality of life.
For more information, please visit Zenith-Watches.com.