In an exciting convergence of cutting-edge watchmaking and extreme sports, ZENITH proudly announces freeride skiing sensation Richard Permin as its newest Friend of the Brand.
Renowned for his freeride and steep skiing, Richard Permin stands out as one of the most talented skiers of his generation, reshaping the world of adventure sports with his exceptional skill and experience.
Having participated in various freeride ski competitions globally, Permin ventured into the realm of creativity, contributing to and producing several films set in diverse extreme environments, including the challenging terrain of Alaska. His latest cinematic creation, “Odysseus,” serves as a testament to the artistic vision Richard aims to convey.
Recognized for his awe-inspiring feats and fearless approach to freeriding, Richard Permin perfectly embodies the ZENITH philosophy of “Time To Reach Your Star,” urging individuals to push their boundaries and attain the seemingly impossible. His passion for extreme sports seamlessly aligns with ZENITH’s commitment to craftsmanship, precision, and innovation.
In his own words, Permin states, “Precision in my movements and in my preparation when I want to take on new skiing challenges is a prerequisite for doing a good job and having fun at the same time. ZENITH’s meticulous approach to product design is a good match for the rigor I use in preparing my performance projects on skis.“
Undeterred by extreme challenges, Richard is currently striving to reach his next star, aiming to set a new personal record with a daring downhill line and a breathtaking jump.
ZENITH CEO Benoit de Clerck expressed his enthusiasm, saying, “ZENITH has always been about pushing the boundaries of what is possible. Richard Permin embodies the spirit of daringness and determination that also drives us, as well as the pursuit of performance and precision symbolized by his Chronomaster Sport Titanium. We are extremely thrilled to welcome him on board as one of our dear Friends of the Brand and look forward to his next adventures.“
For his recent adrenaline-filled exploits, Richard Permin has chosen the Chronomaster Sport Titanium on a black rubber strap as his trusty companion. The latest iteration of the award-winning 1/10th of a second automatic high-frequency chronograph, the Chronomaster Sport in titanium retains the iconic design, now with a light yet durable case and bezel crafted in grade 5 titanium. The tricolour dial, reimagined in shades of grey, complements the muted tones of this remarkable timepiece.
For more information, please visit Zenith-Watches.com.