Lewis Hamilton
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Bonhams to Auction Lewis Hamilton’s Pilot’s Watch Performance for Charity at Laureus Event
Lewis Hamilton’s IWC Pilot’s Watch Performance to Be Auctioned for Charity by Bonhams From October 9 to 19, 2024, Bonhams will host an online auction…
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The Evolution of IWC and Celebrity Endorsements: A Critical Examination
Introduction The International Watch Company (IWC), founded in 1868 in Schaffhausen, Switzerland, is renowned for its luxury timepieces that combine precision engineering with sophisticated design.…
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IWC Schaffhausen and Lewis Hamilton celebrate ten years of partnership
IWC Schaffhausen and Lewis Hamilton Celebrate a Decade of Partnership Ahead of the British Grand Prix™ In anticipation of the British Grand Prix™ in Silverstone,…
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IWC partners with Apple Original Films for F1 movie
IWC Schaffhausen has announced its partnership with Apple Original Films for the highly anticipated Formula One™ racing feature directed by Joseph Kosinski. Produced by Jerry…
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Lewis Hamilton and George Russel Join IWC Schaffhausen and Mercedes-AMG at ‘Speed City’ Las Vegas
On November 14, 2023, in anticipation of the forthcoming Las Vegas Grand Prix, IWC Schaffhausen commemorated its enduring partnerships with Mercedes-AMG and the Mercedes-AMG PETRONAS…
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Lewis Hamilton and George Russell appear together in IWC’s Pilot’s Watch Performance Chronograph campaign
Schaffhausen/Las Vegas, 13th November 2023: Coinciding with the release of the latest Pilot’s Watch Performance Chronograph 41, IWC Schaffhausen unveils a global advertising campaign featuring…
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IWC Schaffhausen introduces a limited edition Portugieser designed in collaboration with Lewis Hamilton
On September 21, 2023, in Schaffhausen, IWC Schaffhausen proudly unveils the Portugieser Tourbillon Rétrograde Chronograph Lewis Hamilton. Crafted in collaboration with the seven-time Formula One™…
